Pricing Model
A Challenge back then,
In beauty & fashion industry, hair extensions is one of the most difficult lines due to the challenges in procuring high quality hair.
The magnitude of this challenge grew as consistency is never achieved. And our decision to start an own factory was the toughest decision back then as most of the companies established a business with a supplier model.
When we look back now,
No outsourcing & an own factory at the right location in India provides us with the surplus stock on hand - allowing us to handle any crisis with no disturbance to the quality and cost.
A Pricing Model that is spot on
Own manufacturing combined with a healthy financial model all through the supply and manufacturing stack allows us to price the products accurately.
We could price our products approximately 30 to 40% lesser than the competition with a much better product offering.
Over pricing & complicated discounts are a gone trend.